Retailers experienced encouraging year-over-year growth this May, with increases in sessions, orders, and overall demand. These trends point…
April’s data reflects a cautious consumer mindset. Although browsing activity has increased, signaling continued interest in products and…
Omnichannel Marketing Part 10: Measure It Any seasoned direct marketer knows the importance of understanding the numbers side…
In a digital-facing world, any brand would be smart to think twice before adding print into the mix.…
Chris Hayes EVP, Brand Strategy When I meet someone for the first time, I’m often asked what I…
Part 5: Left-Brain Creative Creative and analytics teams are drastically different disciplines, driven by different personalities and workflows,…
Part 3: Personalize Your Catalog Covers Big data. Net Promoter Scores. Customer Models. There is a lot of…
How do you feel about your logo? Is it the perfect representation of your brand? Does it communicate…
Streaming platforms saw huge success in the past year. It’s unfortunate that the global COVID-19 pandemic was the…
