Omnichannel Marketing Part 2: Why You Should Do It Chances are, you’re currently trying to reach your audience…
“We must also stop looking at recycling as an excuse for excessive consumption and remember the other R’s…
Customer Loyalty Part 10: A Customer Reactivation Story About 10 years ago, REI made me so stinking mad…
Customer Loyalty Part 9: Brand With a Purpose They’re like a frustrating older sibling. They get all the…
Are you a faceless brand? Are you talking to your customer in an authentic, meaningful way? Studies in…
Customer Loyalty Part 8: Know Your Customer We spend a good deal of our marketing efforts incenting customers…
Customer Loyalty Part 7: Post Purchase “Consumers state that the post-purchase journey is the most emotional part of…
Customer Loyalty Series: Part 6 Along with “storytelling” and “authenticity” the word “community” gets tossed around a lot…
Customer Loyalty Part 5: Mistakes “People who had a bad experience with a brand, but the brand fixed…
