Twenty years ago, we discovered the power of transactional data. Lo and behold, it turned out that certain…
I’m asked to critique catalogs on a regular basis. Assessing catalog design is important, and I’m of the…
Catalog heroes rise up against democratic oppression One voice, one vote? Equality for all? Democratic rule? No more!…
By Chris Hayes, EVP Brand Strategy We recently completed a brand “refresh” for a catalog client that involved…
Then you must embrace change. As many of you know, I’m a HUGE Beatles fan. It’s an obsession,…
Et harum quidem rerum facilis est et expedita distinctio. Nam libero tempore, cum soluta nobis est eligendi optio…
We live in a world of instant gratification – one-click shopping and information at our fingertips via a…
There are parts of marketing that are more scientific, like response analysis, strategic planning and tactical execution. Then,…
Catalogs are a visual medium. This fact has not changed – even in a world where everything else…
