Ever wonder what goes on at photoshoots? Or need to know how to make your photoshoots more successful?…
There’s a conspiracy underway in the catalog business. It’s happening right under our noses. You know what I’m…
Catalogers have a choice to make in the coming weeks. In this case, there are only two possibilities:…
Lois Brayfield, J.Schmid CEO, and Lauren Ackerman, J.Schmid Web Content Specialist, offer their take on the catalog and…
People spend a lot of time (like, millions of hours) watching videos on the internet. And with so…
I often get asked if there is ONE thing that a company can do to improve their brand,…
The notions that “the customer is king” and “the customer is always right” have been marketing gospel for…
In early 2017, IKEA launched a catalog with the cover tagline, “Designed for people, not consumers.” And it…
Ecommerce has been changing at digital speed since it showed up in the marketing world 25 years ago.…
