Is anyone reading this? No, seriously, is anyone reading this? That’s what you should be asking yourself when you’re allocating space for copy in your catalog or other marketing materials. Because we know this: People don’t read. They scan. They skim. They flip. They browse. As a writer, it can be quite an ego blow… Continue reading THE P.O.W.E.R. OF COPY
Tag: catalog copy
Say This, Not That: How to Give Better Creative Feedback
“Nailed it!” “Love it!” “No changes!” Oh, what writers and designers would give to hear these words every time we submit creative work. Our client is happy, our work is done, high fives all around. Yeah… it doesn’t usually work that way right off the bat. Nor do we expect it to. As creatives, we… Continue reading Say This, Not That: How to Give Better Creative Feedback
Writing Catalogs to Millennials, From a Millennial
By now, you’ve figured out that you want – and need – to start reaching a younger audience. But how do you accomplish that in a catalog? Well, as a Millennial who happens to write catalog copy for a living, I’ll tell ya. Direct mail has always grabbed my attention more than the hundreds of… Continue reading Writing Catalogs to Millennials, From a Millennial