Is the location of your business important to your brand message? Are you using it to your advantage? Consider a brand like Starbucks, who made Seattle (where the brand originated) part of their brand story. Need help finding your brand message? Email our CEO, Lois Brayfield, or call 913-236-2988.
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The Benefit of Brand Consistency
Your brand is your brand, no matter where you are. See the impact of brand consistency from all the way across the Atlantic. Join in a stroll through the Munich airport to see just how well a consistent brand message can be whether you’re in your comfort zone or thousands of miles away. Need… Continue reading The Benefit of Brand Consistency
Branding: The Power of Purpose
Do your customers just buy from you? Or do they LOVE you? Do you want a better performing company? Find your purpose. Brands that have a positive impact on humanity outperform the stock market by 120%. Customer behavior is telling us loudly and clearly, “I want to buy from brands that matter. If you want to matter… Continue reading Branding: The Power of Purpose