►STORYTELLING AND SONGWRITING
Mountains of data, endless options of ways to reach customers. No wonder marketers are overwhelmed. We work so hard to get their attention, but what happens once you have it?
2021 was quite a year! Every business saw their fair share of ups and downs, learned a few lessons, and searched for new and innovative ways to reach their customers. As we continue to adjust to an increasingly digital environment, take a look at our most-read articles this year. Our blog writers offer a wealth of knowledge from the J.Schmid repertoire of expertise. Each article is timely in its own unique way, and has valuable, relevant insight to help you and your business thrive.
2021 READER FAVORITES
THE IMPACT OF OMNICHANNEL INTEGRATION
Uniting marketing efforts through a “Big Idea,” illustrating how campaigns meet consumer expectations.
CONDUCTING AN OMNICHANNEL BUSINESS AUDIT
If you want your business to survive in the coming months, focus is the name of the game.
STRATEGIES FOR BREAKING DOWN SILOS
Omnichannel success is all about breaking down barriers between channels and building cooperation.
FROM BIG IDEAS TO BRAND ENGAGEMENT
At the heart of every memorable advertising campaign lies “The Big Idea.”
CAMPAIGN COORDINATION AND EXECUTION
Crafting memorable creative that will compel and delight an audience is likely the most challenging task in the campaign process
THE POWER OF DISTRIPT, DELIGHT, AND DRIVE
In this fast-paced digital era, capturing and retaining customer attention requires a thoughtful and strategic approach.
CAMPAIGN BUILDING BLOCKS
Create a campaign centered on a clever idea that becomes the glue for every message you put out.