CHALLENGE
Reebok had been producing a magalog in-house that wasn't making a profit.
SOLUTION
J.Schmid brought emotional storytelling to the forefront—using real athletes, high-intensity moments, and a raw, unfiltered lens. The creative struck a balance: authentic and gritty, but purpose-built to perform. Editorial stories gave the brand credibility and nodded to what they liked previously, while proven catalog best practices made the shopping experience simple and intuitive. We paired emotional storytelling with direct marketing science, proving that when crafted with intent, human-centered content doesn’t just connect—it converts.
RESULT
The newly designed catalog performed 15% better and website traffic was up 35%. We maintained the edge of the Reebok brand and continued the storytelling nature of the book, YET it was profitable after we touched it.
