CHALLENGE
Transform a transactional catalog into a branded storytelling tool that inspires confidence in Calico’s design expertise and drives customers to reimagine their space.
SOLUTION
We partnered with Calico to craft a fresh editorial approach that felt elevated, informative, and shoppable. Every spread was designed with intention—from layout and photography to messaging and mood. We showed off their depth of fabrics, styling services, and design inspiration in a way that felt aspirational but accessible. The catalog highlighted not just the products, but the power of personal style and in-store expertise.
RESULT
The refreshed catalog helped shift perception of Calico as more than just fabric. It invited customers to reimagine their space — and gave them a clear reason to reconnect with the brand, both in-store and online.
