Ad Campaign / Jockey

CHALLENGE

Refresh a legacy brand and launch Jockey’s new “Made in America” line with bold, modern relevance.

SOLUTION

We gave Jockey’s heritage a modern edge. From strategy and storytelling to photo and video direction, we built a clean, confident advcampaign around their new “Made in America” line. Every detail — from swatching to copy to layout — was simplified to let the garments speak for themselves. By spotlighting the comfort, quality, and craft in every piece, we reminded customers what makes Jockey iconic.

RESULT

SIMPLE BY DESIGN. STRONG BY RESULTS.
Sales rose 35%. Online traffic jumped 85%. Social engagement soared. And multiple new products sold out within days.

Catalog Cover Design Jockey
Catalog Cover Design Jockey
Ad Campaign Mood Image - woman waving Flag Jockey
Best foot forward catalog spread
Campaign Imagery Mood board
Catalog Design Ad Campaign for Jockey
Catalog Design Ad Campaign for Jockey
Mood Imagery Ad Campaign for Jockey
Billboard design Ad Campaign for Jockey
Retail Storefront Ad Campaign for Jockey
Home Page Banner Ad Campaign for Jockey
Mobile Experience Ad Campaign for Jockey

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