CATALOG CRITIQUES: FILSON
Filson portrays American life with such romantic flourish that it won’t take much to convince yourself you need an Alaskan Guide Shirt and more.
2021 was quite a year! Every business saw their fair share of ups and downs, learned a few lessons, and searched for new and innovative ways to reach their customers. As we continue to adjust to an increasingly digital environment, take a look at our most-read articles this year. Our blog writers offer a wealth of knowledge from the J.Schmid repertoire of expertise. Each article is timely in its own unique way, and has valuable, relevant insight to help you and your business thrive.
2021 READER FAVORITES
► GETTING PERSONAL WITH YOUR CUSTOMERS
How making a personal human connection with the people who buy from you can make all the difference.
CATALOG CRITIQUE: CRATE & BARREL
I absolutely love Crate and Barrel. But, do they love me back? Or am I working too hard to make this relationship work?
DID WE JUST BECOME BEST FRIENDS?
On the clock, there are two people who should team up to form the ultimate duo: a copywriter and a designer.
► BRANDING LESSONS FROM VEGAS, BABY!
In a crowded environment where your competitors are literally right next door, you must differentiate. What can your brand learn from these iconic Vegas destinations?
CATALOG CRITIQUE: SUMMERSALT
Summersalt inspires women by celebrating individuality and recognizing that “Every body is a beach body” with swimwear designed for all women, not just swimsuit models.
THE AMAZON CATALOG: THE GOOD, THE BAD & THE UGLY
Receiving the Amazon catalog in the mail seemed like an industry event. The biggest online retailer in the world mailing a catalog?
KNOWLEDGE BASED CREATIVE: COPYWRITING
The best formulas are easily remembered, quickly mastered, and can be used by novice and experienced writers alike.