MARKETING STRATEGY
WE TURN CUSTOMER INSIGHT INTO STRATEGIC ACTION
We leverage consumer research, data, and proven best practices to uncover the human truths that guide smarter brand, marketing, and digital decisions.
Marketing Strategy & Insights
We're big believers that every good marketing plan must be informed by data. Most marketers these days are overwhelmed with the amount of “Big Data” that's out there: website analytics, offline sales, catalog sales, retail store purchases. Need help developing an attribution strategy? Want to know which products deserve to be featured on your website or in your catalog? Need to know which channels are paying for themselves and which are blowing your budget?
We have 40+ years experience putting marketing strategy to work, and analyzing results. We can help!
Attribution Modeling
Obsessed with measurement, we help clients build systems for tracking, measuring, and optimizing marketing programs that drive smarter decisions.
Customer Modeling
We use customer data to build look‑alike models that reflect today's marketing landscape and reveal clearer, more confident paths to growth.
ROI Analytics
We help clients understand breakeven scenarios, sales forecasts, and return on investment to support smarter campaign decisions and planning.
Square Inch Analysis
We analyze merchandising, pricing, and shelf space to deliver recommendations using our proven, proprietary square-inch analysis approach (SQUINCH).
Customer Segmentation
Using proven segmentation models and multi‑channel insights, we help clients understand audiences in ways that are meaningful and actionable.
P&L Analysis
We help clients evaluate product and marketing feasibility through clear analysis, including thoughtful multi-year profit-and-loss planning.
Blended two company legacies into one cohesive brand story
LEWISBURG PATTERSON COMPANY
Celebrate 150 years of innovative seeds and plants
BURPEE
SOME FRIENDS WE'VE HELPED
We exist to create deeper connections between brands and people.
Let's create something together.