CHALLENGE
Help shift Hydro Flask's business model from wholesale to direct-to-consumer through their inaugural catalog.
SOLUTION
To spark immediate interest, we ditched convention—no logo, bold colors, and striking imagery—to make an unforgettable first impression in mailboxes. Inside, we balanced engaging storytelling with clear product showcases, organizing the pages to highlight the adventurous, outdoorsy spirit of the Hydro Flask lifestyle. Each spread celebrated not just the products, but the experiences they inspire—letting the brand's voice shine through naturally.
RESULT
We translated the brand for a cohesive experience and balanced selling with alluring editorial content — all while driving engagement and selling out of many products.
