Are you a faceless brand? Are you talking to your costumer in an authentic, meaningful way? Studies in neuroscience have proven that 95% of all buying decisions are driven by emotion, not logic. We’re all drawn to products or brands for much deeper, primal reasons. Hear from J.Schmid President and CCO, Brent Niemuth, on what those primal reasons are and what you and your brand can do to appeal to deeper emotional instincts.
Tags: advertising, branding, Branding Agency Author 56 Articles
Brent Niemuth
Brent is a nationally-recognized speaker on branding and creativity, giving dynamic presentations across the globe, including Johns Hopkins University, ANA’s &THEN conference, NEMOA and Digital Summit. He is rumored* to be the fifth Beatle. *It's a rumor that he started.