Sorry for the clickbait title. I see it all over the web, so I assumed it must get an AMAZING response, and I wanted to test it. Now you deserve a payoff, so I’ll share with you the most interesting test I helped conduct this year, in which we tested some catalog creative for a […]
“Marketing is rapidly becoming one of the most technology-dependent functions in business.” In 2012, consulting firm Gartner predicted that by 2017, a company’s chief marketing officer will be spending more on technology than its chief information officer.” (Harvard Business Review, July-August 2014) Wow, technology expense as a variable marketing cost is quite a concept! It […]
Who said “yes” to what? I’ll get to that in a minute. First, let me share a story. Decades ago, we heard the following from almost every food retailer we worked with: “We want our catalog to look like Harry & David’s.” Why Harry & David? Because at one time, they set the standard for […]
Forget going to the gym more often or eating better or any other resolutions you’ll abandon by mid-February. I’ve made a list of New Year’s resolutions for 2017 … and they’re all about catalogs. Ignore any proclamations of catalogs going away. They’re still here. They’re still relevant. And they can be better than ever. Because […]
-Sir Winston Churchill Marketers are always looking for an edge – something that will grab and hold their customers’ attention, help their brand stand out from the competition and most importantly, drive the customer to purchase. So how does a marketer break through the clutter of the estimated 3,000+ ad exposures consumers receive every day? […]
Are you jumping on the Nostalgia Marketing bandwagon? Do you know how to execute effectively and how to avoid the pitfalls? If you are interested in understanding how you can incorporate Nostalgia Marketing with your brand, email our Web Content Specialist, Lauren Ackerman, or call 913-236-2418.
Twenty years ago, we discovered the power of transactional data. Lo and behold, it turned out that certain aspects of human behavior were very predictable. Once a consumer’s wallet was opened and purchases were made, certain details of those transactions, known as RFM, turned out to be very trustworthy indicators of future purchases. Fast forward […]
Catalog heroes rise up against democratic oppression One voice, one vote? Equality for all? Democratic rule? No more! Not here. Not now. Not ever. Before you report me to Homeland Security or flood the comments decrying my fascist propaganda, let me explain. I’m not proposing a violent overthrow of the government. No, my revolutionary screed […]
By Chris Hayes, EVP Brand Strategy We recently completed a brand “refresh” for a catalog client that involved redefining the brand’s position and updating its visual identity. At the end of the process, the client asked us an important question: should they keep their tagline as part of their new identity? Ask five branding experts […]
