• direct mail personalization

In Catalog Design, Catalog Marketing, Creative, Data Driven Marketing, Measuring Response, Michele Drohan, Strategy, Testing
22 Mar '21

Knowledge-Based Creative

March 22, 2021 / March 22, 2021 /

Part 3: Personalize Your Catalog Covers Big data. Net Promoter Scores. Customer Models. There is a lot of information out there. And if we’re doing our jobs correctly, we’re referencing multiple audience indicators to inform our marketing every step of the way. Especially with digital. We can react quickly to customer behavior; turn on a […]

In Authors, Catalog Design, Creative, Data Driven Marketing, Direct Mail, Matthew Fey, Measuring Response, Strategy
18 Jul '17

6 POINTS IN DEFENSE OF DIRECT MAIL

July 18, 2017 / July 18, 2017 /

In today’s ever-evolving multi-channel world, marketers are often swept up in the frenzy of the next greatest trend. They’re looking ahead to gain the competitive edge. Sometimes though, the best way to look forward is to look back on a tried-and-true method to reach customers and generate response. That method? Direct mail. You should not […]