• analytics

In Catalog Marketing, Cross-channel, Data Driven Marketing, Jack Schmid, Strategy
08 Nov '07

5 Crucial Multichannel Metrics

November 8, 2007 / November 8, 2007 /

Any seasoned direct marketer the importance of understanding the numbers side of the business. You have to know both the left-brain (analytic) and right-brain (creative) rules for maximum success. My philosophy is “know the rules before you break them.” People often ask me for the most important direct marketing metrics. As we have evolved to […]

In Catalog Marketing, Data Driven Marketing, Jack Schmid, Strategy
01 Nov '03

Catalog Analysis: Following the Response Curve

November 1, 2003 / November 1, 2003 /

This month we look at another analytical technique or process that direct sellers need to know, understand, and apply to their daily operations: tracking response curves. Successful and profitable catalogers will likely recognize the applications we are about to discuss; newer and smaller catalogers and Internet marketers may find that the information can provide them […]