Recent studies in neuroscience have proven that all human beings have certain things in common. Our brains are hardwired to react to certain stimuli in the same way. These “Basic Human Truths” have implications on how to market to people. We’ve compiled a list of FIVE that I’d like to share with you.
Why do you think so many digitally native brands are suddenly discovering print? Print is still the best ‘proactive’ method of getting your message in front of people. Studies show it’s far more memorable than a digital message read on a screen – people remember things far better when they’ve held it in their hands […]
Is there a clear difference between your brand and the competition? If people compare your brand to the other guys and they can’t tell the difference, the only thing left to consider is price. Join J.Schmid President Brent Niemuth with a branding lesson from Napa Valley.
Too many brands make us feel indifferent. Or feel nothing at all. But some brands have a certain something – an emotional appeal. They connect. They feel more HUMAN. Your products and all of your data don’t come first. People come first. And brands that recognize that – and act more human themselves – are […]
Millennial Schmillennial! Why is everyone rushing to grab this elusive customer group when we are about to experience the largest wave of spending power to ever hit the market? I’m talking about the aging Baby Boomers who have become empty nesters, are retiring and are more mobile than ever. Consider the silver lining: There are […]
Marketers are accustomed to thinking of their customers in terms of “generations.” Based on when you were born, you may be a Baby Boomer or a member of Generation X, Y or Z. These categorizations help us understand the consumer behaviors that ultimately drive everything from the products marketers sell to the way they “talk” […]
Want to spice up your marketing message? Just look to the Bible. Wait. What? #WhatIsSheTalkingAbout? I’m talking about the seven deadly sins, friends. Those transgressions which are fatal to spiritual progress. I know. Heavy stuff. But if you take a few steps back, squint a little bit, turn your head sideways ever so slightly and […]
A client called me several years ago with a spectacular idea for his marketing program. “I love it!” I said. “It’s fresh, it’s different, it’s relevant to your customers, and it’s testable. Let me know how the CMO likes it!” He grew silent on the line. And then said quietly, “Um, could you bring the […]
In the quiet, quaint, dry-until-a-year-ago town of Ephraim, Wisconsin, there is a soup bar called Czarnuszka Soup. A recent ad mentions that the restaurant seats 11, but having been there, I think 11 is a stretch. Weekly, the owner (Paul Wanish) publishes ads that would never be approved by anyone in advertising, ever. But as […]
