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Analysis

We’re big believers that every good marketing plan must be informed by data. Most marketers these days are overwhelmed with the amount of “Big Data” that’s out there: website analytics, offline sales, catalog sales, retail store purchases. Need help developing an attribution strategy? Want to know which products deserve to be featured on your website or in your catalog? Need to know which channels are paying for themselves and which are blowing your budget?

We have 34+ years experience putting marketing strategy to work, and analyzing results. We can help!

Attribution Modeling

Obsessed with measurement, we work with clients to develop and execute the most relevant system for tracking, measuring and optimizing marketing programs on an ongoing basis.

Customer Modeling

We use your customer data to build a look-alike prospecting model that takes into account today’s new marketing universe. We can help you find a path to growth in today’s challenging marketing sphere.

ROI Analytics

We help clients understand breakeven scenarios, sales forecasting and return on investment analysis for single campaigns and seasonal or annual plans.

Square Inch Analysis

We analyze merchandising, pricing and ‘shelf-space’ analysis to make recommendations based on our proprietary, tested approach to square inch analysis (SQUINCH).

Customer Segmentation

Using traditional recency, frequency and monetary models, but applying multi-channel marketing approaches, we work with clients to better understand their clients in ways that are meaningful and actionable.

P&L Analysis

We help clients analyze product and marketing feasibility including multi-year P&L planning.

Let’s make something great!

Want to talk to a real, live person? Call 913-236-8988 and ask for our CEO, Lois Brayfield.

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    J.Schmid defined the strategy to profitably grow our customer base. Really smart people!

    Tom Jones, Dir. Internet & Database Marketing, Pearlman Group