Wellness Redefined
From Zero Gravity chairs to therapeutic sleep environments, Relax The Back focuses on the neutral posture concept to deliver targeted, expert pain relief to customers where they live, work and sleep. While the catalog has been successful, we had an idea that it could be something more. That the brand could be something more.
We evolved with a fresh, clean aesthetic, one that focused on something greater than product features and benefits. It’s not about a chair. Or a mattress. It’s about living pain free. It’s about embracing wellness in all aspects of life. So far, the test of this new approach has yielded extremely positive results with customers, who have embraced the concept wholeheartedly.
We evolved with a fresh, clean aesthetic, one that focused on something greater than product features and benefits. It’s not about a chair. Or a mattress. It’s about living pain free. It’s about embracing wellness in all aspects of life. So far, the test of this new approach has yielded extremely positive results with customers, who have embraced the concept wholeheartaedly.
We approached the new catalog concept from an emotional, experiential perspective, presenting the end benefits – the feelings of wellness, relaxation and relief – that come from using the products. This was accomplished through a simplified, creative presentation: clean design, minimal evocative copy, and powerful emotive photography.
Coupled with the creative execution is an amplification of education, touting Relax The Back’s superior expertise. Recurring calls-to-action actively invite customers to visit their local store, where the full experience of the brand is realized.
