• Hydro Flask

MAGIC IN A BOTTLE: HYDRO FLASK’S JOURNEY TO THE PAGE

You’ve probably seen Hydro Flask everywhere, on college campuses, hiking trails, and even around the campfire or climbing a mountain face. They’ve become a household name, which is impressive in a crowded competitive landscape with big-name brands and budget knock-offs.

Hydro Flask, a digital-native brand, was ready to capitalize on its market position and expand into the catalog realm. They wanted to impact the holiday season and show people they’re more than just water bottles. They wanted something that could build on the success of their digital channels to reach their customers in a more powerful and tangible way. So they reached out to CohereOne and J.Schmid for help launching a catalog.

Taking the leap to first-time cataloger is as dramatic as any adventure with a Hydro Flask bottle in your pack. It’s an exciting trek to build on their proven designs and draw in their customers in a new way. This catalog launch targeted holiday shoppers in Q4, allowing them to show off their full product line and connect with their loyal customers, showing them gifting opportunities and introducing them to new product lines.

Logo

“Our goals for the catalog launch were threefold: Bring Hydro Flask to life on the page, translate the brand for a cohesive experience, and balance selling with engaging editorial content.”

-Matt Fey, VP Creative Director

Catalog
Launch
Strategy

CATALOG COVERS

  • Grab attention with an unexpected and dramatic composition
  • Leverage Hydro Flask’s brand equity with a daring “no logo” design
  • Maximize impact in the mail with limited text and show-stopping color

 

CATALOG PAGES

  • Celebrate lifestyle in action through scenic photography
  • Sell products with simple, organized layouts
  • Let the Hydro Flask voice sing through copy
  • Balance product presentations with editorial storytelling
  • Present an array of products to show merchandise variety

Catalog Snapshot

Snapshot of all catalog pages

Catalog Design | Catalog Pagination | Copywriting

  • Catalog Cover Design
  • Catalog Launch Opening Spread
  • Product Catalog Spread Design
  • Product Catalog Spread Design
  • Product Catalog Spread Design
  • Product Catalog Spread Design
  • Product Catalog Spread Design
  • Product Catalog Spread Design
  • Product Catalog Spread Design
  • Product Catalog Spread Design
  • Product Catalog Spread Design
  • Product Catalog Spread Design
  • Product Catalog Spread Design
  • Product Catalog Spread Design
  • Product Catalog Spread Design
  • Product Catalog Spread Design
  • Catalog Back Cover

Image Credits: Hydro Flask

Hyrdo Flask’s inaugural print catalog made quite a splash. With new ways to showcase an variety of products and gifting-focused spreads to encourage holiday gifting, this book drove engagement with a strong positive return on investment. It took the brand people love from the digital space and tangible retail displays and translated it onto a physical piece that compelled customers to shop.

At J.Schmid we often talk about how modern consumers are looking for more than a product or price – they are looking to connect with a brand on a deeper, emotional level. This catalog was perfect for pushing these stories forward without sacrificing selling opportunities. It was our chance to help consumers give colorfully.