The world of marketing has exploded with opportunities to capture the heart of both customers and prospects alike. Whether it’s online or offline, marketers bombard consumers with a cacophony of messages that overload the senses and create confusion. Therefore, it’s more important than ever to present a simple, compelling directive to guide prospects to a […]
Good news! According to new research published by McKinsey & Company, consumers are feeling better about their financial situation than they did throughout the 2008-2012 recession. And yet, there’s bad news: consumer morale remains challenged, and consumers continue to look for ways to save money. With so many options at their fingertips, consumers have the […]
When several of my clients begin asking the same question within weeks of each other, I take notice. Lately, I’ve heard several variations of something like this. “How do I retain my aging customers and begin attracting a younger market?” When I dig a little deeper, the driving force behind the question is really about […]
Join Lois Brayfield for this fast and thought provoking Pub Talk which starts with how catalog have evolved from a simple sales tool into something that can create an emotional connection, elevate a brand and still make a sale. Lois explains why the catalog is not only very much alive, it is still one of the most […]
Lois Brayfield, catalog industry thought-leader and CEO of J.Schmid and Associates talks us through the physics of catalog design. Learn how to capitalize on catalog hot-spots, eye flow and create a graphic hierarchy. Watch Now >>
In this webinar, J.Schmid CEO Lois Brayfield discusses how brands can get prospects to take action. Rather than focusing on arrogant ‘Follow us’ and ‘Like us’ strategies, Lois outlines how companies can create powerful calls to action and turn prospects into customers. Specifically, this webinar covers: • How to quickly connect with your audience • […]
AdNation News interviews Lois Brayfield, President of the direct marketing agency J. Schmid & Assoc. Inc. about the continued relevance of print catalogs in providing a “call to action” in this digital age. Direct marketing is older than our country itself; Benjamin Franklin published “a scientific catalog, complete with a guarantee,” Brayfield says. Many thought […]
On an episode of AMC’s “Mad Men,” the irascible and ubiquitously intoxicated Roger Sterling prods the precocious Peggy Olsen to hire a new copywriter. Peggy cringes, concerned that the potential new Mad Man might be a little, well, mad. “Define crazy for a copywriter,” Roger retorts. “Sleeps all day? Disrespectful of authority? Drunk half the […]
Customers … why don’t they just do what we want? That would make direct marketing so much easier, wouldn’t it? Unfortunately, it’s not that easy. In today’s marketing climate—with so many choices, technological devices and brand messages bombarding the senses—it’s more difficult than ever to get customers to do anything, let alone what you want […]
