Creative Archives - Page 16 of 19

18 Oct '16

Macaw Mobile App

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In Catalog Design, Copywriting, Creative, Direct Mail, Lois Brayfield

05 Oct '16

5 Catalog Design Fails

I’m asked to critique catalogs on a regular basis. Assessing catalog design is important, and I’m of the belief that we can “always do better.” However, many of my comments point out small deficiencies that at the end of the day do not make a big difference in overall results. Collectively they can make a […]

In Catalog Design, Creative, Direct Mail, Matthew Fey, Strategy

28 Sep '16

DEMOCRACY IS REVOLTING

Catalog heroes rise up against democratic oppression One voice, one vote? Equality for all? Democratic rule? No more! Not here. Not now. Not ever. Before you report me to Homeland Security or flood the comments decrying my fascist propaganda, let me explain. I’m not proposing a violent overthrow of the government. No, my revolutionary screed […]

In Brand Storytelling, Branding, Brent Niemuth, Creative, Strategy

14 Sep '16

You Say You Want a Revolution?

Then you must embrace change. As many of you know, I’m a HUGE Beatles fan. It’s an obsession, really. A sickness. I admit it. When I first heard “Paperback Writer” at the age of 8, I was hooked. The fact that their music is still as relevant today (to multiple generations) as it was six […]

In Catalog Design, Creative, Lois Brayfield, Photography

24 Aug '16

60,000 Times FASTER!

Catalogs are a visual medium. This fact has not changed – even in a world where everything else seems to have evolved. This is good news for the catalog industry! According to recent science, the brain processes visual information 60,000 times faster than it takes the brain to decode text. Why is this? We understand […]

In Catalog Design, Catalog Marketing, Creative, Direct Mail, Lois Brayfield, Strategy

13 Jul '16

Athleta, Amazon and Man-Buns

Why You Should Keep It Simple “Simple is harder than complex.” –Steve Jobs Browsing through a catalog of one of my favorite brands, I found myself completely frustrated, to the point that I eventually threw the catalog aside. Why? Because they made it hard for me to shop. We are in an era […]

In Catalog Design, Creative, Matthew Fey

24 May '16

(SPATIAL) RELATIONSHIP ADVICE: 3 Keys to the Successful Marriage of Geometry and Catalog Design

What’s the secret to a successful marriage? OK, confession. I’m not married, so really how the hell would I know? Just bear with me here. This is going somewhere. Thanks to copious amounts of TV and movie viewing, along with observing my married friends, I’ve come to see what contributes to a good marriage. Like […]

In Catalog Design, Creative, Matthew Fey

19 Apr '16

Big Ideas for Catalog Covers

What does it take to make a great catalog cover? Do you have the backbone to put some big ideas into practice?

In Catalog Design, Creative, Customer Research, Lois Brayfield

30 Mar '16

Research That Makes You Say, “Oh, Crap!”

The research stopped me cold. And I seriously thought our team had it right … we didn’t. Let me back up to the beginning. At J.Schmid one of our mantras is that catalogs should DISRUPT, DELIGHT and DRIVE. I’d like to focus on the latter. Catalogs should DRIVE customers or prospects to DO something. In […]

Creative

Macaw Mobile App

5 Catalog Design Fails

DEMOCRACY IS REVOLTING

You Say You Want a Revolution?

60,000 Times FASTER!

Athleta, Amazon and Man-Buns

(SPATIAL) RELATIONSHIP ADVICE: 3 Keys to the Successful Marriage of Geometry and Catalog Design

Big Ideas for Catalog Covers

Research That Makes You Say, “Oh, Crap!”

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