“U Can’t Touch This.” A 90s hip-hop song that’s great at getting people on the dance floor at wedding receptions. But it’s not a great philosophy when you need your copywriter to convince consumers why they should buy what you sell. Copywriters play an important role in a consumer’s journey to purchase. Consumers can’t touch […]
New strategic partnership offers a single solution for bringing multiple data platforms together with a single message, delivering marketing strategies to both online and offline channels BOSTON, MA & MISSION, KS – AUGUST 16, 2017 – East meets Midwest with the announcement of an exciting new strategic partnership between Boston-based QuickPivot, a cloud-based, cross-channel […]
…And other thoughts on the Digital Summit Kansas City’s inaugural Digital Summit was a few weeks ago, and it was a great experience and an eye-opener. There’s just no substitute for an intensive day and a half conference to get the updates for the ever-evolving digital landscape. I jotted down some thoughts while I was […]
Design is an investment, not an expense. Let’s get that on the table right now. I’ve witnessed far too many companies say, “I’d like to upgrade my design, but I just can’t afford it right now.” They view it as an add-on. Something that would be nice to have someday. And far too many companies […]
In today’s ever-evolving multi-channel world, marketers are often swept up in the frenzy of the next greatest trend. They’re looking ahead to gain the competitive edge. Sometimes though, the best way to look forward is to look back on a tried-and-true method to reach customers and generate response. That method? Direct mail. You should not […]
This morning I mentioned to my wife Janet that I was writing a post for our blog. She said, “You know, today is the summer solstice, a beautiful, long summer day. Time to kick back and enjoy the peak of the season. Take a break, relax… put an umbrella in your drink! You should write […]
We’re excited to announce the creation of a sister agency that will focus exclusively on branding. We’re calling this new group Bonfire5. Essentially, we’re taking everything that clients loved about our proprietary BrandQuest process and serving it up to companies outside of our usual direct marketing and catalog sandbox. This specialty branding group will be […]
By now, you’ve figured out that you want – and need – to start reaching a younger audience. But how do you accomplish that in a catalog? Well, as a Millennial who happens to write catalog copy for a living, I’ll tell ya. Direct mail has always grabbed my attention more than the hundreds of […]
Ever wonder what goes on at photoshoots? Or need to know how to make your photoshoots more successful? At last, the truth can be revealed! Let me pull back the curtain and show you how the magic happens. Just follow these seven insider secrets to get the most out of your next photoshoot. […]
