Part 3: Personalize Your Catalog Covers Big data. Net Promoter Scores. Customer Models. There is a lot of information out there. And if we’re doing our jobs correctly, we’re referencing multiple audience indicators to inform our marketing every step of the way. Especially with digital. We can react quickly to customer behavior; turn on a […]
Part 2: All Research is Creative Chris Hayes EVP, Brand Strategy Agencies and clients agree that research-driven customer insights play an important role in the development of effective marketing and creative campaigns. At the same time, I’ll bet relatively few think of research as a creative process or discipline. The fact is, all research is […]
Part 1: 3 COPYWRITING FORMULAS I know. “Copywriting” and “formulas” sound like they don’t even belong in the same sentence, let alone the same concept. As someone who used to enjoy English class and all but cry their way through chemistry, I fully support words and numbers playing in separate sandboxes. But in marketing and […]
How do you feel about your logo? Is it the perfect representation of your brand? Does it communicate quickly and clearly who you are? Does it capture and portray your brand’s unique personality? Is it easily reproduced in all forms (print and digital)? There are plenty of reasons brands change or update their logos. But […]
Streaming platforms saw huge success in the past year. It’s unfortunate that the global COVID-19 pandemic was the cause. It has been a challenging time for many marketers, particularly retail. But as we think back on the difficulties of the past year, we can see successes, and learn from them. Netflix, Hulu, Amazon Prime, Disney+, […]
Well, it’s (finally) 2021. As we crawl carefully, still masked, out of the shadows of 2020, there is still much unknown. One trend I’m trying to understand is which way the external agency vs. in-house team pendulum will swing. Some suggest that the multilayered crisis that was 2020 now has in-house teams shrinking due to […]
Ok, so maybe it’s not all you want for Christmas. But copy that truly engages is the gift that keeps on giving. Because it turns out, stellar messaging can have positive implications for your ROI, response rate, and more. Check out this video for a few holiday gifts (in the form of quick tips) to […]
Receiving the Amazon catalog in the mail seemed like an industry event. The biggest online retailer in the world mailing a catalog? For many of us that grew up in the catalog world, we felt vindicated; print is powerful. But with all the muscle in the world, how do you think their catalog stacked […]
Creative Killers We’ve just wrapped up our 8-part blog series on “Breakthrough Creative.” Hopefully, we’ve given you ideas and examples of how to improve your brand’s creative efforts—from storytelling techniques, to tips on photography and copywriting, to research, to better use of data. I understand all too well that the hardest part is yet to […]
