Customer Loyalty: Part 4 Did you know that messing up can be good for your brand in the long run? Find out more with Lauren Ackerman, VP of Client Strategy at J.Schmid as she walks through the five key moments that drive customer loyalty.
Customer Loyalty: Part 3 As marketers, we work really hard to make buyers aware of us, and even harder to make them buy from us. Now, we’re faced with the ongoing challenge of how to keep them coming back. The real question is: How do we make them loyal? How do we turn them into […]
Customer Loyalty Series: Part 2 Marketers are always looking for ways to influence how consumers perceive their brands to build more than simply transactional relationships. They know that effective brand positioning helps separate them from the competition and not just capture but keep a larger share of both consumers’ minds and wallets, driving long-term customer […]
Customer Loyalty Series: Part 1 It’s no secret that customer loyalty is a huge driver of business health, but what separates brands we admire but don’t shop at, from those we love and return to over and over? From President, CEO, to marketing creatives of all stripes, at J.Schmid we spend a lot of time […]
Did We Just Become Best Friends? Lucy and Ethel.Fred and Barney.Rachel and Monica.Brennan and Dale. They don’t have to carpool to work, live in the same apartment or “go do karate in the garage” on weekends. But on the clock, there are two people who should team up to form the ultimate duo: a copywriter […]
Disrupt. Delight. Drive. Three words that, together, form a mandate for our catalogs. From crowded mailboxes our books need to stand out and garner attention; pay off that attention with content that creates desire, and – ultimately – compel our customers to click, call or visit. It’s a tall order. And that first piece, Disrupt, […]
Do you enjoy watching people fail? I know I do. Well, now here’s your chance to watch me fail spectacularly. Join me, Matt Fey, Vice President and Creative Director at J.Schmid for an ANA (Association of National Advertisers) webinar where I take you through my past glories, revel in my successes, and wallow in my […]
In a digital-facing world, any brand would be smart to think twice before adding print into the mix. And yet, several times a month we get inquiries from wholesale companies or online brands interested in testing mail for the first time. What would compel them to consider print? They reach out because they understand that, […]
Over the last several years, we’ve seen catalogs come and go. And we’ve seen many retailers jump into the game, spend a LOT of money (we’re talking tens of millions of dollars) and then abandon the model after a couple of seasons. This literally breaks my heart and makes me want to scream! Why does […]
