This is the question I’m asked more than any other these days. How would you answer this? It probably depends on whether you’re a catalog believer or a non-believer. First, a quick note about the grey area between these two groups: There is none! Either you sleep well at night with a P&L under your […]
Design is an investment, not an expense. Let’s get that on the table right now. I’ve witnessed far too many companies say, “I’d like to upgrade my design, but I just can’t afford it right now.” They view it as an add-on. Something that would be nice to have someday. And far too many companies […]
In today’s ever-evolving multi-channel world, marketers are often swept up in the frenzy of the next greatest trend. They’re looking ahead to gain the competitive edge. Sometimes though, the best way to look forward is to look back on a tried-and-true method to reach customers and generate response. That method? Direct mail. You should not […]
Anybody who shops on Amazon has probably had the experience where the price of the item you just put in your cart changes while it sits there. With the recent announcement that Amazon intends to buy Whole Foods, I started wondering about this and found that the explanation is pretty interesting. “List price” has been […]
This morning I mentioned to my wife Janet that I was writing a post for our blog. She said, “You know, today is the summer solstice, a beautiful, long summer day. Time to kick back and enjoy the peak of the season. Take a break, relax… put an umbrella in your drink! You should write […]
To truly stand out in today’s marketplace, you must do more than offer a product or service. You must create an experience, one that will resonate with customers. Don’t just serve, impress. Don’t just deliver, elevate. Make their time interacting with you something they cannot forget. What can your brand do to craft an experience […]
We’re excited to announce the creation of a sister agency that will focus exclusively on branding. We’re calling this new group Bonfire5. Essentially, we’re taking everything that clients loved about our proprietary BrandQuest process and serving it up to companies outside of our usual direct marketing and catalog sandbox. This specialty branding group will be […]
By now, you’ve figured out that you want – and need – to start reaching a younger audience. But how do you accomplish that in a catalog? Well, as a Millennial who happens to write catalog copy for a living, I’ll tell ya. Direct mail has always grabbed my attention more than the hundreds of […]
Oh my. I just read an article about the future of search marketing called “What Amazon Echo and Google Home mean for online retailers.” The next thing I see is a UPS package on my doorstep with “voice shopping with Alexa and Echo” printed right above “Prime” on the packing tape that seals the box. […]
