Is anyone reading this? No, seriously, is anyone reading this? That’s what you should be asking yourself when you’re allocating space for copy in your catalog or other marketing materials. Because we know this: People don’t read. They scan. They skim. They flip. They browse. As a writer, it can be quite an ego blow […]
Our very own Lois Brayfield is among those chosen to help guide The Council for Print in the Digital Age. This council, which includes senior executives from AmEx, Liberty Mutual and Japs Olson, was created by the DMA to lead the conversation around print’s ever-changing role in the data-driven marketing landscape. The council is actively […]
Marketers are accustomed to thinking of their customers in terms of “generations.” Based on when you were born, you may be a Baby Boomer or a member of Generation X, Y or Z. These categorizations help us understand the consumer behaviors that ultimately drive everything from the products marketers sell to the way they “talk” […]
J.Schmid’s internal branding group (Bonfire5), recently rebranded an apparel company based in St. Croix. Lori Hirons, the founder and owner of Island Contessa, wrote a blog about her adventures weathering the recent hurricanes, the impact on her business, and Bonfire5’s contribution to her success. We thought it was worth sharing. Here it is… Refresh, Renew, […]
Dollar Shave Club was the first one I remember. In 2012, just a year after they launched the brand, they uploaded a video titled “Our Blades Are F***ing Great.” And while they pulled their punch with bleeps and asterisks, it still had some shock value. And it worked! The brazen video got shared millions of […]
Serious car accidents spiked by 17% the Monday after the switch to Daylight Saving Time, proving that even a one-hour change can be painful and risky. How dangerous is change within our marketing world? Well, it’s actually life-threatening to our marketing programs. But we can’t stop change itself, so we must learn to adapt. The biggest […]
There’s a lot of talk these days about creating a great customer experience, standing out in a crowded market, telling your brand story in a compelling way, and a mobile-first strategy. Let me be clear—ALL of these things are important. Vital, in fact, if you want to be successful. However, I’d argue NONE of them […]
Lois Brayfield, J.Schmid CEO, and Debbie Roth, Japs-Olson Company VP Sales & Marketing, offer their take on the catalog and direct mail industry in the recently published DMA Statistical Fact Book 2018. Learn more about this valuable resource packed with recent research for all marketing tactics here. According to the stats, recipients of direct mail […]
Want to spice up your marketing message? Just look to the Bible. Wait. What? #WhatIsSheTalkingAbout? I’m talking about the seven deadly sins, friends. Those transgressions which are fatal to spiritual progress. I know. Heavy stuff. But if you take a few steps back, squint a little bit, turn your head sideways ever so slightly and […]
