Tattoos. Filet-O-Fish sandwiches. Dubstep. Kim Kardashian. CrossFit. What do they all share in common? They’re not for everyone. Why am I telling you this? Because neither is your brand. But before you give up on what likely just came off as a harsh or negative point of view, hear me out. Your brand can’t be […]
While visiting an orphanage in Tanzania a few years ago, I realized how small my world really was. Or, at least my perspective on the world. As part of a group helping bring solar powered wells to orphanages, we filled our suitcases with toys and crafts we thought the children might enjoy. One of those […]
Take a quick look at a video clip from a session at the recent NEMOA conference in Boston. I was asked to weigh in on my thoughts on print. This was my response…
Think Different. Just Do It. Because you’re worth it. Each of these slogans are just as brilliant now as they were when they first arrived on the scene. One of the many reasons they have stood the test of time is because they are aspirational, but still relevant to each and every one of us. […]
American cheese Bars of soap Applebee’s Top sheets Mayonnaise Straws CDs Shopping malls Network TV Gillette razors Phone conversations Hooters Diamonds Napkins What do all of these things have in common? According to various media reports over the past few years, they’re all being killed by Millennials. The audacity! The gall! How could this generation […]
Investing in creative pays. It has to be executed and managed well, and there are a lot of moving parts. But when they all come together, it pays (in cash). Increasingly, creative decisions are influenced by CFOs attempting to manage financial metrics for CEOs and board members. Often, the C-suite folks look at capital and […]
It’s no secret that B2C email as a channel is largely driven by promotions. Subscribers often sign up for the welcome offer and then stay in for the deals. BUT, that doesn’t mean it isn’t also a great opportunity for brand building, relationship reinforcement, and telling brand and product stories. Let’s explore some ways that […]
I recently read an article about America’s most hated companies. Every year, 24/7 Wall Street publishes a list that invariably includes companies from the pharma, communications, travel, banking and retail sectors. Companies know a good reputation is vital to a company’s health and success. And yet they often overlook one of the simplest tools to […]
Catalog marketers have been combining marketing with technology (MarTech) since the Internet was moving on 14.4kb modems. Let’s explore how catalogers pioneered this movement and are still leaders today. Catalogers discovered the raw power of large amounts of transactional data, and became the early adopters of scoring models. Catalogers developed models and still lead the […]
