5 BASIC HUMAN TRUTHS
The post that tops the list every year, and inspired a cornucopia of inspired thinking and content from our fearless leader, Brent Niemuth.
What a year! Compiling this year’s list of most-read content was eye-opening. Of all the topics we wrote about: AI, paper shortages, sustainability, and throwbacks to older catalogs, you, our readers consistently gravitated toward two types of content: Catalog and Branding. Brent’s “5 Basic Human Truths,” while it was published a few years ago, clearly resonates as it continues to top the list for readership and get more popular each year. And three of our top blogs came from our “Disruptive Catalogs” series – a resounding success! We like to build on strength, so look for more of its kind next year. We are so grateful for your continued readership, and we’re glad to have you alongside us to enjoy the ride. Onward!
2022 READER FAVORITES
THE CATALOG’S RESURGENCE
Amazon, Wayfair, One King’s Lane and Everlane are just a few examples of formerly online-only brands that took the leap into the catalog sphere.
5 REASONS CATALOGS WORK
Over the last several years, we’ve seen catalogs come and go. And we’ve seen many retailers jump into the game, spend a LOT of money…
CREATE IMPACTFUL COVERS
Ready to take a risk? The following are three guaranteed ways to create impactful covers.
BRAND VOICE: IT’S MORE THAN A TAGLINE
Over the last few years, the concept of ‘brand voice’ has been construed to mean how your favorite potato chip company feels about the latest socio-political development.
SHAPE YOUR STORY
Space on the catalog page has opened up, boundaries are being pushed, and perhaps most importantly – stories are being told.