Brent Niemuth, President/CCO
Human beings have an attention span of 8 seconds.
We don’t read anymore. We scan.
Brands usually say too much.
Cut your copy.
Make your point. Quickly.
Make things more visual.
Get rid of anything unnecessary.
Edit again.
My 8 seconds are up.
You get my point.
The end.
Having trouble trimming your message? We can help you get to the point. Email me at brentn@jschmid.com. Make it brief.
Tags: branding, Brent Niemuth, Copywriting, simplicity