Win Your (Ad) Campaign

Dilly dilly. I’m lovin’ it. Get a Mac. Why is it so easy to rattle off the brands that introduced us to these catchphrases? Because Bud Light, McDonald’s and Apple are among the best at telling stories, catching us off guard and even making us laugh. They understand the power of an ad campaign and […]

Branding Abroad: Madrid, Spain

Welcome to a series where culture meets branding insights, delivering quick and practical thoughts that redefine your understanding of brand identity. From Madrid Spain, Brent encourages us to not only think about the past, but also the future. As a brand it’s important to know your history but it’s equally important to spend time talking about where your brand is going.

Branding Abroad: Italy

Join Brent Niemuth, President and branding expert, as we hop across Europe’s cultural highlights in a fast-paced journey to Switzerland, France, Italy and Spain. In each short episode, Brent draws a branding lesson from the local landscape. Welcome to a series where culture meets branding insights, delivering quick and practical thoughts that redefine your understanding […]

Branding Abroad: The Swiss Alps

Join Brent Niemuth, President and branding expert, as we hop across Europe’s cultural highlights in a fast-paced journey to Switzerland, France, Italy and Spain. In each short episode, Brent draws a branding lesson from the local landscape. Welcome to a series where culture meets branding insights, delivering quick and practical thoughts that redefine your understanding […]

Branding Abroad: The French Riviera

Join Brent Niemuth, President and branding expert, as we hop across Europe’s cultural highlights in a fast-paced journey to Switzerland, France, Italy and Spain. In each short episode, Brent draws a branding lesson from the local landscape. Welcome to a series where culture meets branding insights, delivering quick and practical thoughts that redefine your understanding […]

Women of Adventure

Omnichannel Marketing Part 9: A Powerful Human Narrative Garmin’s Women of Adventure campaign has been a bastion of the company’s sports, fitness and outdoor recreation division since it launched over 5 years ago. Recognizing the growing trend of predominantly male customers in their outdoor segment, Garmin launched an initiative focused on engaging the female community, […]

The Power of Disrupt, Delight, and Drive

Omnichannel Marketing Part 7: The Campaign Formula Want to make a huge difference in response across all your channels? In this fast-paced digital era, capturing and retaining customer attention requires a thoughtful and strategic approach. But sometimes, we create complicated marketing programs without a true understanding of the consumer or what we ultimately want them […]