Matthew Fey is an idea brothel…a sweaty commingling of words and concepts…an illicit exchange of creative fluids. He challenges the expectations of what catalogs and direct marketing can be, pushing the medium in daring, original directions.
Matt joined J.Schmid in 2001. Since then, he’s evolved into a creative problem-solver who understands the interaction between the page and the customer, the geometry of maximizing space while embracing simplicity, and the power of strong words to ignite action. His best ideas often begin as frantic Post-It notes scribbled in the night.
His creative vision has helped define and redefine brands such as Jockey, New Pig, The Kansas City Steak Company, Relax The Back, Legal Sea Foods, Jack Stack Barbecue, The HoneyBaked Ham Company and Mead.
Matt attended the University of Kansas. In rare, non-work downtime, he drowns his ears with music and jets off to concerts all across the country. He worships at the church of The Simpsons.