Matthew Fey

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  • job: creative director
  • preferred title: idea brothel
  • favorite thing about your job: working with people I genuinely like who are ferociously good at what they do
  • when not working: wait, you mean there's a time when we're not supposed to be working?? Son of a…
  • on my ipod: Sleater-Kinney, Cat Power, Spoon, Sleater-Kinney, Jeff Buckley, Radiohead, Sleater-Kinney, The Clash, TV on the Radio, and… HEY! DID YOU GUYS KNOW SLEATER-KINNEY GOT BACK TOGETHER?!?!?!?
  • words of wisdom: defenestrate
  • favorite movie: Fargo…or maybe Shaft (the original Richard Roundtree masterpiece from '71 with the scorching Isaac Hayes soundtrack, not that abomination of a remake with Samuel L. Jackson)
  • dream dinner guests: Winston Churchill, Thom Yorke, Batman, Tina Fey, Joss Whedon, Thomas Jefferson and Colonel Sanders (who would cater the entire affair — then we’d get him plowed on Kentucky bourbon and force him to reveal the 11 secret herbs and spices)
  • favorite vacation destination: a local pub somewhere in Ireland, a glass of Jameson keeping me company
  • my passion is:…deep-fried and gravy-drenched
"True creativity can and should frighten you. Don't scream. Don't hide. Embrace the fear."

Matthew Fey is an idea brothel…a sweaty commingling of words and concepts…an illicit exchange of creative fluids. He challenges the expectations of what catalogs and direct marketing can be, pushing the medium in daring, original directions.

Matt joined J.Schmid in 2001. Since then, he’s evolved into a creative problem-solver who understands the interaction between the page and the customer, the geometry of maximizing space while embracing simplicity, and the power of strong words to ignite action. His best ideas often begin as frantic Post-It notes scribbled in the night.

 His creative vision has helped define and redefine brands such as Jockey, New Pig, The Kansas City Steak Company, Relax The Back, Legal Sea Foods, Jack Stack Barbecue, The HoneyBaked Ham Company and Mead.

Matt attended the University of Kansas. In rare, non-work downtime, he drowns his ears with music and jets off to concerts all across the country. He worships at the church of The Simpsons.