Lois Brayfield is acknowledged by clients and colleagues alike for her expansive knowledge, both practiced and sophisticated. She knows what works and has the experience to prove it— 30 years of studying direct marketing and catalog results. She applies this wealth of data to every project and has helped develop an integrated process that ensures campaign effectiveness. She knows the rules, and she knows when to ignore them.
Lois has worked with many of the country's leading direct marketers, including Hallmark, American Express, HoneyBaked Ham, Sprint, IKEA, Brookstone, Sears (Canada), Mark & Spencer (UK) and EziBuy (Australia). She is a current board member of NEMOA (National Etailing and Mailing Organization of America), and her expertise spans every aspect of the industry: From strategic design and customer experience, merchandise analysis, marketing strategies, brand development and catalog feasibility to start-up strategies, re-positioning and in-house training.
Simply put, she's recognized as one of the best. In 2001 she was named Kansas City's Direct Marketer of the Year. The Kansas City Direct Marketing Association has proffered their AMBIT Award to her time and time again, including for Best of Show in 1999, 2001, 2002, and 2007. She has served on KCDMA's Board of Directors for six years, and was the fourth woman in the history of the 750-member organization to be named president. As a member of the ACMA Board of Directors and the DMA Conference Program Advisory Committee she works diligently to monitor and affect the industry.
Lois manages to do all this and travel as a guest speaker both at home and abroad; and, somewhere en route, she also writes for leading industry publications. The title list is too exhaustive to be condensed here, but these journals include Multichannel Merchant, DM News, Target Marketing and Catalog Success. She also contributed to Jack Schmid's book, Creating A Profitable Catalog.