Kristen Sobba

  • job: senior art director
  • preferred title: diva of design
  • favorite thing about your job: my beautiful, 24" iMac
  • when not working: running, reading fashion magazines, daydreaming about vacations, and constantly redecorating our house
  • on my ipod: Death Cab for Cutie, Arcade Fire, Airborne Toxic Event, The Decemberists, Kings of Leon and every U2 album—ever
  • words of wisdom: "Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it." —Ferris Bueller
  • favorite movie: Princess Bride
  • dream dinner guests: Jackie Kennedy. Because she was an amazing, intelligent woman. And because she had the best fashion sense ever
  • favorite vacation destination: The Greek Isles
  • my passion is: vacationing!
"For me, design is like choosing what to wear for the day — only much more complicated and not really the same at all."

Kristen Sobba is a breath of fresh air in the world of art direction. She has a keen eye for clean, contemporary lines that boost the visual signature of her clients. Her specialty is finding simple solutions that turn cluttered catalog pages into organized, elegant product spreads pleasing to both the eye and sales.

 In her nine years at J. Schmid, Kristen has developed and executed knockout design concepts for Jockey, The BBC, Orvis, Journeys Shoes, Honeybaked Ham, Legal Seafoods, New Pig and Relax The Back.

Prior to J. Schmid, Kristen worked as a graphic designer and media buyer for the Theater League in Kansas City. She is a graduate of the University of Kansas.